![]() Having that team allocate time for review management is essential, especially as your business grows. It’s wise to have a small team that manages all things digital marketing for you. ![]() SEO experts have claimed that reviews account for 9.8% of the ranking factors. The more times your business is mentioned, rated, and reviewed, the more visibility it will gain on Google’s search. Improves local SEO rankingsīelieve it or not, Facebook reviews do play a part in improving your SEO ranking. Even the negative review can be turned around if you take action after receiving the feedback and respond professionally. Reviews provide straight and honest feedback from your customers that can help you identify and build upon your strengths while eliminating your weaknesses. ![]() It bridges communication gapsįacebook reviews also act as a platform to communicate with your customers and directly address their concerns. Receiving that affirmation through reviews will make your business more trustworthy and encourage them to make an informed purchase decision. They want to see a company that cares about its customers and provides good service. When potential customers read reviews about your business, it becomes more authentic in their eyes. Facebook reviews can benefit small businesses in several ways, but the primary advantages behind them are:
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